OUR JOURNEY

The journey of a thousand miles begins with one step- Lao Tzu

Pollfirst is a full-service political research organisation that has been at the cutting edge of deciphering political trends and understanding public mood. Starting out as a survey organisation, we have since expanded into technology and AI-based analytics with path-breaking products and services.

Our journey, as a team, started at the beginning of the century when we got our first assignment in Chhattisgarh, then a newly created state which was going to face its first election. We still remember the day when we interviewed the first respondent in the Korba district of the state. It has been journey full of learnings and these now define us as a team and as individuals.

Two decades later, we have covered more than 3 million interviews across the length and breadth of the country, giving us a unique perspective on understanding the political dynamics of the Indian politics. We have worked mainly with political parties and candidates and focused on developing tools that help clients identify opportunities and threats.

We believe that while we are all entitled to our political choices as individuals, we have to be politically neutral when we look at data and suggest strategic interventions to our clients. We have worked with people on both sides of the political divide and our greatest joy is when our former clients come back to us and look at us as a dependable agency that delivers on what we promise.

We stay strongly committed to our code of ethics and believe that long-term reputation is more important than short-term gains.